It took me a second to adjust to the new station lineup when the two companies merged and started consolidating their content, but I eventually came around and accepted its newness even if I wasn’t all that interested in what was new and what was lost. They’ve even recently returned the BackSpin station (Sirius channel 39), which they had removed for about a month. These changes are ultimately good moves for the satellite radio giant drowning in debt.
Merging was step one, consolidating content was step two, but now that we’re at step 3 I’m even less excited and find myself wondering if I’ll continue my subscriptions when they expire. Step 3 is pricing overhaul. Translation: my cost to enjoy is going up. Not a fan.
The two big cost changes: 1) eliminating free internet service. It will now be an additional $2.99 to. 2) Second, third, and fourth radios will be offered at $8.99 rather than the current $6.99. Now I’m not sure it’s worth it to keep two radios. But, we’ll see when it comes time to renew, which SiriusXM is urging subscribers to do before March 11th when the changes kick in. (If you extend subscriptions now, you can also extend the current benefits for the life of the extension.)
I couldn’t say for sure whether or not these moves will have any positive impact to the company’s stock which is ridiculously low these days in the ten cent range, but it surely can’t hurt the cash flows, which have been in the red for years. Hence the massive amounts of debt, a billion of which is coming due this year. I sure hope they are able to refinance the debt, but if they can’t, who knows what will happen. Why should I pay more for a service that may not be around this time next year. (A bit dramatic, but you get the idea.)
All is well and good I suppose in a world where we pay for things we want but don’t really need. In the meantime, I’m going to keep enjoying my last.fm stations. Hopefully last.fm will soon be accessible from my car stereo unit.
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